My Final Year Project: Turning Uncertainty into Innovation

Unlocking Market Potential with the Relative Attractiveness Index When I first heard about the idea behind the Relative Attractiveness Index (RAI) for my final year project, I’ll be honest—I had no clue what it even meant. I remember sitting in front of my laptop, searching everywhere for examples or existing tools, and coming up empty. There weren’t even many research papers to lean on. It felt like I was trying to build something from the ground up, with almost no roadmap. That challenge was both intimidating and strangely exciting. I realized if I could pull this off, I’d be creating something genuinely new—something that could help businesses make smarter, data-driven decisions about global expansion. How I and my Team Built RAI from Scratch The idea behind RAI was simple: give companies a way to compare countries using real economic and healthcare data, so they could pick the best markets for their needs. But with so few references, every step felt experimental. I focused on thr...